Opinion

Why Offline Businesses Should Leverage Social Media

Offline Businesses - cfamedia

There are lots of instances, both real and theoretical, about offline businesses that have utilised the power of social media to boost sales and build brand awareness.

Regardless of the time, it takes to build trust, prove consistency and find leads that will, eventually, turn to customers, the benefits of having a social media presence for businesses, cannot get exhausted.

Not to use the popular line, ‘everything has gone digital’, we should review the estimated number of users for some social media platforms.

Hubspot Academy, a worldwide leader in free online training for inbound marketing and sales reports that:

There are more than 2.3 billion users on Facebook, about 2 billion users on YouTube, more than a billion on Instagram and about 320 million users on Twitter, worldwide.

Of course, users have varying interests and proclivities, but the idea is that you can get assured of finding people that will always get interested in whatever product, or service your business has to offer.

If your product, or service, basically, meets people’s wants and you are able to find your target audience, you can boost sales for your offline store.

Benefits of having an Online Presence for online or, offline Businesses include the following:

Larger Audience

With an online presence, your business is able to reach a larger audience.

You can find thousands of users for your products, or services, which may not be possible, with just an offline presence.

This means that businesses can market their products, on a global scale, reaching potential customers in other countries and continents.

Social media technicalities aside, while a physical business is only accessible to customers in the local area, having an online presence means that your business becomes exposed, to a large number of potential customers.

Brand Awareness

Having an online presence is a cost-effective way of getting more people to know about what your business is all about.

This is, also, an easier way to shape the perception of consumers towards the brand.


Also read, How Branding Provides A Competitive Advantage


Not only do you have the platform that allows for connecting with customers and leads in an exciting and fun way.

Social media provides a casual and easy way to get instant reviews, testimonials and feedbacks, about products and services, through the consumers.

Saturated Marketplace

It is true that having an online presence means that you are surrounded by other businesses, within your industry, all of which are clamouring to expose their company to a wide audience and drive more sales.

For many, offline businesses may become lost in a sea of similar companies, which will require discovering a product, or adding an element to their business, which gives them an edge over their competitors.

The benefit of this is that the constant revamping keeps you on your toes and ensures growth, both personally and in the business.


Also read, Strategies To Get Your Business Noticed In A Saturated Market


Building a business takes consistency and grit. This, also, applies to planting business awareness, garnering engagements and sales on social media.

The rewards may not come with the first few posts made online, but the efforts you put in will pay off eventually.

While the first step to getting started is creating business accounts on relevant platforms.

Following the right audience, taking a few courses online will give you a head start.


Featured Image: residualincomer


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About the author

Sylvia Eguzoro

A graduate of Philosophy looking to delve into the world of business and technology.

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