Opinion

What the future Holds for Digital Marketing in Nigeria

Digital Marketing - cfamedia

Digital Marketing is the use of digital channels and platforms, to market products and services to consumers and businesses.

This type of marketing creates a balance with customers, as you can communicate with them and enables businesses, to interact with each other, giving informative results, educating about the product and product promotion.

It, also, plays a serious role in changing the normal trend and old ways of marketing, giving a high advantage in new marketing strategies, to improve and grow businesses.

In this modern world, businesses explore the creativity of their brands and products, selling out in new and different ways.

Digital marketing/promotion is one of the best ways to reach audiences, as people have better access to technology and the internet.

These are done, most likely, keeping in mind, brands and products, able to capture attention, through their marketing under 10-15 seconds, according to research.


Also read, Top 3 2020’s Key Trends You Should Adopt To Boost Your Digital Marketing Strategy


They tend to be retentive of products/brands that pass content they need or can relate with, keeping it first in mind.

Nigeria appears to be at the forefront of digital marketing on the African continent.

It is surely not at the beginner’s level in Nigeria, as it keeps growing as time goes by and a lot of businesses patronize this method of marketing.

Digital Marketing has been seen, over time, as a very affordable and profitable method of marketing in Nigeria, by brands and businesses.

It does not give products overnight ranking. Nigeria is, surely hitting high in digital marketing, especially, if they keep up with the professionalism of communication and simple marketing strategy gets incorporated.


Watch, Tech Trends: Opportunities And Challenges Of Online Marketing


Competition in the digital marketing industry would, definitely, spark the growth, with digital marketers trying to outdo one another, in service delivery and customer satisfaction.

One can expect amazing transformation and growth of the industry, in the nearest future with the way the wheels of the industry speeds.

Digital Marketing strategies in Nigeria, does tend to sound and look the same, but in recent times, Nigeria in the digital marketing space is trying hard, to come up with new ideas and contents.

This involves selling majorly emotions, to their audiences, tailored to meet the brand’s needs and completely, telling the brand’s story.

Airtel, for instance, is a good brand example, using creative storytelling content of the in-laws, to drag their audience in and at the same time, telling their brand story.

The future of Digital Marketing would, surely, be better in Nigeria, with more locally accessible information and not just what is seen, on the internet as it hardly applies to a country as Nigeria.

I have envisioned this industry and I can say that it would be very worthwhile, with wide growth we would be better professionalised in it.

Anyone who sees digital marketing in Nigeria as low is making a great mistake, as it is, actually, the future – a fast-growing future.


Featured Image: marketingland


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About the author

Oyinkansola Adesewa

A final year Mass Communication Student at Les Cours Sonou, University, Benin Republic. She is an art and media entrepreneur.

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