Opinion

What Does Content Intelligence Mean For Your Business?

Content Intelligence - cfamedia

Modern technological concepts have not only changed the way the world is being perceived, but it has, also, changed human relationships, with each other.

Everything, ranging from logistics, types of shelter, food and nutrition, social development, workforce, etc., are being, exponentially, revolutionised, by new concepts, such as Artificial Intelligence, (A.I), Automation, Machine Learning, Virtual Reality, Internet of Things, (IoT), etc.

One technological concept that seems to be getting more recognition, like the other concepts, is Content Intelligence.

Content intelligence has gained traction, over the years, to become an essential marketing tool, for marketers.

Marketers have been able, to leverage content intelligence, to create awesome strategies, bothering on, Go-To-Market planning, accurately predicting customer’s buying patterns, predicting the future of the market, etc.

A foremost definition of of it, was put forth, by Ryan Skinner, of Forrester, which states that, “Content intelligence is, a technology that helps content understand itself—what it is about, how it speaks, how effective it is, at accomplishing certain goals, what emotions it calls to mind, etc.”

The process through which data is, systematically, optimized and harnessed, through an automated process, relates to content intelligence and marketers have been able to leverage, on this.

The productivity of marketers has improved, exponentially, as they are now able, to churn out, awesome things, for the populace, in a short time.

It is possible, all thanks, to the existence of other technological concepts, such as, data analytics, Big Data, Artificial Intelligence, etc.

Understanding the buying pattern, of customers and predicting what the audience wants to hear from you next is, now made, more possible, unlike before.

Organisations, all around the world, are now incorporating content intelligence, to their market strategy and this has led, to the creation of awesome content, used for sales conversion, awareness, market penetration, etc.

Content Intelligence brands, are now, more personalized, in terms of getting more audience and customers, to view contents, creativity among marketers, has skyrocketed, as it speeds up more insight, into how big a concept can be and promoted aggressively.


Featured Image: northern51


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