The Resurgence of Nokia Branded Smartphones

The Resurgence of Nokia Branded Smartphones

Nokia branded phones are expected to be on sale in the first quarter of 2017 following the launch of Nokia 6 smartphone,the first ever smartphone by HMD Global, the licensee of Nokia brand phones.

Earlier this year, a Finland-based HMD Global says it’s launching its first smartphone — the Nokia 6 in China.

HMD Global, the Finish firm which is formed of ex-Nokia executives, acquired the rights and intellectual property licenses of Nokia.

This gives HMD exclusive global brand licensing rights for the next 10 years.

Under the agreement, Nokia will receive royalty payments from HMD for sales of every Nokia branded mobile phone or tablet.

According to HMD Global, the choice to launch in China is in line desire to meet the real world needs of consumers in different markets around the world, especially with more than 550 million smartphone users in China.

Meanwhile, HMD Global had previously launched Nokia 150 and Nokia 150 Dual SIM, two feature phones.

Both handsets will come in black or white, cost $26, and will be rolling out in Asia-Pacific, India, the Middle East, Africa, and Europe in the first quarter of 2017.

The Nokia 6 smartphone will run on Android, and HMD has confirmed that it will ship with Nougat, the seventh major version of Google’s operating system.

Unlike the Nokia Lumia range of Windows Phone-powered handsets, using Android should allow the brand to tap into the wide range of third-party Android applications available on the market.

The Resurgence of Nokia Branded Smartphones

The aluminum Nokia 6 smartphone comes with a 5.5-inch screen and will be the first Nokia to run the Android operating system

According to the Finish firm, launching in China opens up a number of interesting dynamics. Unlike the markets in Europe and North America, the Chinese market is one that is still going through its growth phase.

“Re-establishing ‘brand Nokia’ is going to be easier here than it would be in the saturated citadels where Nokia once ruled”, the company added.

There are still many emerging markets where the Nokia 150 might find appeal, helped by the $26 price tag as well as the strong Nokia brand.

Nokia exited the phone business when it completed the sale of the division to Microsoft in 2014.

The U.S. technology giant failed to make the acquisition work and has since wrote off its entire purchase of Nokia and announced 7,800 layoffs, mostly in the phone division.

Since that sale, Nokia has been focusing on its crucial Networks division and new areas of technology such as 5G Internet, virtual reality and health care. For Nokia, this will help them earn revenue without having to manufacture phones.