ICT Clinic (Punch Newspaper)

Taking full advantage of technology [ICT Clinic]

Over the years, technology has moved up the rung of the ladder to act as a catalyst for transformation in business strategy. The gap between technology and business has been bridged and much expectations is falling on the side of Information Technology, as a significant number of organisations are now thinking beyond the use of the conventional operating models, while trying to re-imagine the role technology plays in their business transformation.

The aim of infusing technology into business is to drive for more innovation, effectiveness in collaboration and the creation of value for long-term sustainability. With the impact of technological disruption on an unprecedented scale, technology has become a veritable tool in making choices on business strategy and value-creation models.

In today’s world, business leaders are faced with a difficult range of decisions. Decision making that would negate the traditional structure of organisations. For instance, with a load of data, an informed decision that enables adaptation and disruption can be taken. The convergence of the digital and physical world have bridged industry boundaries changing the shape of customer engagement and experience.

The availability of cloud technology has reduced entry barriers, a development that has led to the creation of new business models. Trying to infuse the factors mentioned above into the conventional business model that we are used to may come as incompatible as operational excellence may not be guaranteed. Going back in time, the functions of technology and business were parallel lines and this has led to delays in projects and inflexibility.

In modern times, businesses have to create strategic objectives, centred around technology. Fusing technology with business strategies, companies would be able to predict the market, make swift responses to customer needs and remain ahead of competition. This is a way in which companies can get to maximise the energy invested into adopting technological strategies.

This may just simply require an entirely different approach that would allow technology and business to collaborate, in order to create data, transparency and a whole new digital experience.

Some business owners do not, however, have a good understanding of the role technology can play in their business, let alone trying to harness the synergy between them.

Taking a look at this scenario, a company might see the need of taking initiatives, such as creating a new operational model, digital transformation and developing modern skills in the workforce. All these aforementioned are good strategies to infuse, however, if there is no definitiveness to a bigger picture, trying to deliver technology-driven initiatives would yield less of no result.

Some key factors can, however, determine changes that will come in. For example, a growth in the innovation ecosystem can offer companies with access to sufficient technological options that can help to fast track technological innovation. Both business strategy and disruption hold influential impact for driving an organisation forward. It would be wise enough, if both are infused as one entity, rather than utilising them as separate entities.

Both of them are needed for the required transformation agenda that — Finish Reading on the Punch

About the author

Chukwuemeka Fred Agbata Jnr

CFA hosts Tech Trends on Channels Television, writes the ICT Column in the Punch Newspapers & also blogs on cfagbata.com.

CFA currently serves as the African Regional Director of Founder Institute.

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