How do you entertain negative reviews, knowing that, about 97% of consumers read product reviews, before purchasing a product, according to a 2017 study, by power reviews?
Business brands, struggle to get a five-star rating, as well as, good reviews on their products, to encourage more consumers to purchase.
A negative review, has the capability to enable a business to profit from it, rather than kill it, depending on how the company deals with such reviews.
Ignoring these reviews, is an unprofessional way of dealing with them and it can breach the trust of potential customers in your business.
Negative reviews, have the tendency to empower and motivate brands to a greater performance, to meet customers satisfaction.
Believe your company can grow and use those reviews to, eventually, facilitate greater results.
Another way to turn the table for the better, while dealing with negative feedback, is by responding to them.
Get friendly in approach to your response and learn to investigate matters well, before responding.
This will enable you to gain back, the lost trust and also, address any misunderstanding.
Customers that are disappointed with your service, or, a product, do not need a negative comeback, instead, establish a game plan, to address the issue.
If a consumer is having issues with an application, give instructions on how the consumer can effectively navigate the application, for effective use.
If your company has failed to meet the requirement of its audience, apologize and devise a means to amend such mistakes.
After negative reviews, endeavor to make proper evaluation and research, on how the product, or, service can be more effective.
Encourage people to write reviews. It does not only challenge you, but reviewers also grow your SEO.
You will not need to cajole, or, pay people, to fill in surveys, concerning your product, rather, you will use reviews, especially, the negative ones, to increase your SEO.
Negative reviews are used, to generate content for your product’s page.
Problems addressed by customers, can later go through research and development, as content on the company’s website.
This will avoid such errors from happening again and also informing the audience, on how to handle such challenges.
An excellent technique for bringing out the good in negative reviews, is promoting products that have gotten negative reviews.
Work on the problems, advertise them and promote them, so, more people can get to use them and also give good reviews about them; eventually, the positive reviews will outweigh the negative ones.
It is not, so much of a killer, when you get a negative review, so, whenever you get one again, relax and devise how to utilize techniques, to yield more profits.