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LG’s Efforts On The Evolution Of TV Picture Quality

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Televisions can be found, in billions of homes around the world, but 100 years ago, nobody, even, knew what a television was.

Since replacing radio, as the most popular mass medium, in the 1950s, television has played, such an integral role, in modern life that, for some, it is difficult to imagine, being without it.

Both reflecting and shaping cultural values, television has, at times, been criticized, for its alleged negative influences on children and young people and at other times, lauded for its ability, to create a common experience for all its viewers.

How such a ground-breaking technology, turn from a niche invention, to a living room mainstay, remains one of the most interesting stories, about human development, over the last decades.

Interestingly, the world’s first electronic television was created, by a 21-year-old inventor, named Philo Taylor Farnsworth. That inventor, lived in a house, without electricity, until he was age 14.

Starting in high school, he began to think of a system that could capture moving images, transform those images into codes, then, move those images, along radio waves, to different devices.

We can see the advancement and the evolutionary journey, of how the TV resolution and picture quality, have improved in the last 20 years.

The changeover, from analog to digital television technology was a slow process and it was not until the mid-1990s that HDTV broadcasting began.

At that time, most HDTVs, were Plasma TVs, which were expensive, so, HDTV adoption was slow. By the mid-2000s, however, affordable 40-inch LCDs, started to be sold.

By the end of the decade, LCD HDTVs, were outselling traditional cathode ray tube, (CRT), TVs, as well as, plasma TVs.

Post HDTVs, companies started looking for newer technologies that could be offered, to consumers.

The last few years, have seen TVs with new technologies and these include curved screens, high dynamic range, (HDR), smart TVs, OLED TVs and 4K.

Now with the hyperrealist detail and picture quality of 8K, available to consumers, the next generation of TVs, are upon us.

One of the major factors that influence TV preference, in many homes today, is the picture quality.

In the last two decades, LG has taken a lead, in the adoption of Artificial Intelligence, 8K technology; dived into gaming innovation, Nano Cell, OLED, projector and introduced some of the best TVs, with high-quality resolution.

It’s a range of TVs has covered, all the new innovations, in OLED TVs, NanoCell TVs, ULTRA HD 4K TVs, Full HD Smart TVs and Full HDTVs.

According to Mr. Vanjamin Kim, General Manager, Home Electronics Division, at LG Electronics West Africa, “Life’s about, more than, having the latest technology.

It’s about the experiences, technology creates. Beyond technology, the picture quality, of our TV is, second to none.

We are a pacesetter, in the industry and we will continue to deliver consumer electronics that, lets you embrace life and prepare you for its greatest moments”.

“LG Electronics designs consumer electronics that are intuitive, responsive and energy efficient, so, you can spend wisely, be more productive and lessen the impact, on the world around you.

We’re committed, to providing electronics that work best, for the way you live and to keeping you updated, with the latest technological advances. After all, life’s better when you’re prepared”, he stressed.

“LG guarantees memorable, cinematic viewing sessions, with LG 8K OLED TV and 8K NanoCell TV that, feature Cinema HDR, encompassing support for Dolby Vision and Advanced HDR by Technicolor, up to 4K and HLG and HDR 10 up, to 8K.

LG’s first Ultra Short Throw, (UST), 4K UHDCineBeam Laser projector, produces amazingly sharp and large-scale images”, he said.

Most recently, LG’s mainstream OLED TV line-up, which includes the B9, C9, E9 and W9, (wallpaper), ranges, have become some of the most sought TVs.

LG B9 and C9, come with a slim design, without distinctive design elements, whereas, E9 has a glass design and W9, has the special wallpaper design, with a separate electronics box that doubles, as a soundbar with Dolby Atmos. This makes the actual W9 screen, extremely, thin.

The company said that, it is planning to increase its focus, on large-format TVs, as market data reveals that, consumers have a big appetitive, for 70″+ TVs.

In this segment, LCD TVs rule, as they are much more affordable.

With plans in top gear, to introduce HDMI 2.1, in its high-end TVs, LG is, also, partnering, with other global companies, to disrupt the market, with hi-tech innovations.

The company is partnering, with Apple, Google, Alexa, among others, to further enrich customer experience.

LG, AI TVs, are the first, with the Google Assistant and Alexa, using LG ThinQ AI technology, to become the center, for your connected home.

The Airplay 2 support coming, by way of Apple, also, enables streaming of iTunes movies and TV shows.

There will be, a host of visual enhancements, with the new Alpha A9, (Gen. 2), processor, for better colour correction and support, for 120fps frame rates, on high-end LG TVs – and, more importantly, the first of rollable OLED television, the LG Signature Series OLED TV R.

Many industry experts believe LG will be playing a major role, in the future of TV evolution, in areas of innovation, picture quality, AI and other groundbreaking features.


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