Over time, statistics have shown that consumers trust what people say, over what the service providers say.
This is why, influencer marketing, has become an effective marketing strategy, for businesses.
Influencer marketing is a type of marketing that focuses on using key leaders, to drive your brand’s message to the larger market.
Rather than, marketing directly to a large group of consumers, you instead pay influencers, to get out the word for you.
This is why, some big brands, endorse celebrities to work, as brand ambassadors.
A small business, on the other hand, does not have such a huge amount of money, to sign celebrities, who can influence.
The good thing is that this does not stop small businesses, from using this marketing strategy to their advantage too.
Below are some ways, this can be done, by small business owners:
Employ Micro and Nano Influencers
Truth be told, as much as, most people want to be celebrities, it is impossible to have everyone, as a celebrity.
That said, there are certain individuals, who, by world standards, are not celebrities, but have a strong influence, over their communities.
Such people are called, micro-influencers, or, nano influencers, depending on their followings on social media.
Micros, or, nano influencers, usually, have a few hundred thousand, or, even, a smaller number of followers, however, they have, extremely, engaged fan communities, pertaining to a highly specific niche.
Everyone likes a giveaway. Try implementing this, in your influencing campaign and get more people talking about your services and products.
A giveaway campaign is, basically, offering some services, or, products, to consumers, at a reduced price, or, for free. This could be done, across social media platforms, or, in stores.
This strategy involves sending some products to influencers, as gifts.
Try to know many things about an influencer, or, celebrity, such as, his/her birthday, or, other special occasion and sending him/her a gift, from your store to celebrate that special day.
Most likely, having them use your products or sign up for your services would get some of their audience and fans, wanting to know about your business.
Create An Alliance With Publishers & Bloggers
How would this help? Through such connections, there would be interviews; this would open your brand and business to more people.
With a blogger, for instance, your business could go up, as an advert on their platforms, this is relatively cheaper. You may, also, issue Press Releases, through them.
Try implementing some, or, all of these influencer marketing campaign strategies, in your marketing plan.
Read up our previous article on “Can SMEs survive without influencer marketing on social media?” here
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