Opinion

What High-Growth Companies Do Differently For Productivity

High-growth - cfamedia

The aim of most businesses, is to attain a profitable level of growth and these days, companies are tending to drive growth, through embracing innovation.

The market is fast changing, leaving your venture no option than, moving beyond the status quo.

With the periodic technological advancement, coupled with policies from the government, a number of small businesses, still, continuously, project revenue growth.

Pointers to this growth, indicates that, they are fueled by acquisition and marketing efforts.

High-growth companies, are, however, diverting their attention to creative innovation.

High-growth companies, find ways to develop new models, for improvement on existing products and services.

They rely on radical innovations, such that, its result will appear new, to the market.

Below are lessons on innovation, that your small business could use:

Continue To Improve

From the process of acceleration, strengthening workflows and effective communications, high-growth companies, are constantly focused, on daily improvement.

The journey starts, with a top team member, that understands the place of innovation, as a verifiable key, for competitive advantage.

A room should be created for experimenting and encouraging communication, without borders, as this can ensure a culture of innovation, from the top, to the lower rung.

Small Scale Radical Innovation

High-growth - cfamedia

Making an innovation “radical”, is not about the size, but the long term effective impact that it will produce.

The introduction of a new product, or, service, alongside a new message, to the market, has the capacity, to bring radical innovation to the table.

Leading a disruptive innovation path, can appear tough, nevertheless, the process comes with huge benefits.

Fixing With Innovative Thinking

Not all businesses gets it right initially, as hitches can be encountered along the line.

A major factor that differentiates high-growth companies, from the rest of the pack, is how they react to the situation.

They do not live in the illusion of transferring blame, or, waiting till eternity, for someone else to fix the challenge.

They jump on the problem, head on, with critical thoughts, to assess the situation and find innovative solutions to fix it.

What Can Be Your Worst Case Scenario?

Have you ever thought about, what would happen, if your competitor suddenly launches a better product, or, gets a high-flying team member, into their team?

Better still, what if one of the big companies, comes up with changes in their strategies, that could render the market model that you have worked hard to build, irrelevant?

These scenarios, can come out of the blues. Get yourself prepared, always, for the inevitable.

That is why it is ideal, for you to create a time out, where you will rub minds together, to come up with disruptive models that change with time.

Leverage The Pace Of Change

You could wake up today and find out that, the model that fetched you financial stability, is no longer working.

Ask yourself these questions; do I anticipate the pace of change, or, wait for a challenge, to force innovation?

In any of these cases, innovation is still necessary, but why not let creative innovation, come at its pace, rather than being forced by challenges.


Featured Image: pagerduty

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