A product can be so popular, such that the name of the brand becomes synonymous with what it has to offer in the market.
A case in point, when you feel thirsty, out of all the thousands of product brands that can relieve you of your thirst, the first likely brand that strikes your mind is a particular brand of soft drink!
Why do you think this is possible? Do you get paid to drink their product or what is the push? What has simply happened to your sub-conscious is that the brand has sunk in your awareness. That is brand awareness in action.
Making your brand to be built through top-of-funnel content gets you to establish a connection with a new set of audience. Branding awareness is one of the ways your existing audience can perceive.
Come to think of it, do you think anybody would buy from you, when they do not, even, know who you are, without brand awareness? It’s harder to achieve your marketing goals.
We have come up with a list of challenges faced in brand awareness and how they can be addressed before its many effects take a toll on your marketing effort.
Low ranked content on search
In times like this, you cannot do without SEO for your website, especially, for your content. Paying attention to your SEO will see efforts on your organic traffic increase for brand awareness.
You can achieve this by first making keyword research. You do not just create keywords for the sake of it. You have to identify which suits your brand and how you can consistently work on it to spread its reach.
Trouble getting the word out
Creating great content is not sufficient. What is the essence of having a great recipe for a meal, yet nobody has ever tasted the meal to give a testimonial.
The content you create is not meant to be admired by you. It is not, even, meant for you. It has to get out there for your audience.
But do you really know how to go about it? It is important to understand how to get your content to the right people. Getting to reach your audience, means that you have to understand where they hang out on social media and their preferences.
The kind of post you will put on Pinterest might not work on Facebook. What you post on LinkedIn might not work on Instagram, etc.
Not reaching the right audience
If your content is under-performing, it might be a pointer to the direction of not getting your content to the right people. You should define your audience and measure their engagement over time.