Opinion

The chances Of Brick And Mortar Stores Competing With Online Retailers

Brick and mortar stores - cfamedia

In days, when almost all product transactions, are done online, is there a glimmer of hope, for brick and mortar stores, to stand, head and shoulders, in the competitive retail business?

Yes. More than half, of retail sales transactions, still hold, in physical stores. Is it now safe, to say that, brick and mortar stores, stand a chance, to rub shoulders with giant online stores?

A close look at some points below would determine the possibilities:

Convenient Payment Options

There is no doubt that easy multiple payment options, is one of the reasons, why customers prefer to go, by online retail.

Different surveys carried out, has shown that consumers prefer to shop, where flexible payment options are offered.

Some would like to spend more, with available options for multiple payments, while some others would be encouraged, to purchase more products.

Who says physical stores cannot offer the same? At your physical store, you could go with the option of having an upgrade on your Point of Sale system, to give you multiple payment options that, is convenient for your present and potential customers.

Shopping Convenience

You could make your customers convenient, with flexible payment options, but a better way to make this more convenient is, by making your customers have the best shopping experience.

How do you go about this? You need to streamline your physical store shopping experience.

Doing this means you are offering your best products to your customers and they would love it if they could also purchase all their preferred products in one place.

Create A Sense Of Community

With your physical location, your brick and mortar store, ought to take part in assisting your local community project.

You could just have a day, when a certain percentage of your profits, go to organisations in your community, to help a course.

For instance, if you own a clothing store, you could request your customers, to donate old clothes for a discount in return.

Provide Personal Treatment

Loyalty from customers can help you to gather data, on their shopping habits.

This information would help you in suggesting more information, on how to get your customers up to date, about your new products.

Above all, ensure that your employees, especially, the ones that attend to your customers, are well trained, in the art of customer service delivery.

Both brick and mortar stores and online retailers have what it takes, to rule the retail world, however, brick and mortar stores can make their physical stores, worthwhile, for a convenient shopping experience.


Featured Image: gravyanalytics


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